I get it, you’ve got a grand dream and the world should know about it … now! Dreams are vital to the success of your venture but those dreams will forever stay in the back of your mind without the peeps who will support your business.
Peeps, aka clients, are what make your business whether you like it or not. After all, if you’re creating products purely for your enjoyment, you could refer to it rather as a project than a business. Without a doubt, one of the most fundamental aspects of any business is figuring out your market.
So how exactly do I go about getting to know my target market?
Many an expert will tell you that the best way to do this is to do your research. While most of us think of research as being paper, forms, data and the like…or even hanging out at the local bar/restaurant/club/golf course (anywhere really) whilst that works, that is so old school. But first things first….
No eye rolling please! You need to know who your ideal client is? What the what? Yes! Your Ideal Client Avatar! This will give you clarity and direction.
Take the time to work out what this person looks like; physically, emotionally and structurally. How old are they? Are they married? Do they have children? What inspires and motivates them? What keeps them up at night? What are their biggest fears and frustrations?
Where does your ideal client hangout? Where do they go to get information? Maybe Facebook, Instagram, Twitter, Linkedin, YouTube or what forums or message boards.
As a bonus, this kind of research is 100% free and allows you the opportunity to really understand what your target market needs.
Great ideas are only profitable if they are in need.
Observe … Everything
Now, there’s no need to go stalker-like on your selected group of lab rats. Just observe people. We’ve stopped doing this, in society. The benefits of being perceptive are wonderful, though. You’ll not only gain a new understanding of people and their needs, you’ll be given direct insight into how to solve their problems. That’s right there is you’re A Hah moment.
Connect on a personal level
You don’t have to be insincere or befriend a whole group of new friends just to pick the brains of your market. Strike up conversations with people in daily life and ask them relevant questions. How are you? What makes you happy? What could you use more of? What could you use less of?
Ask yourself all the relevant questions
Be brutally honest with yourself here. Do you really think that the market you’re targeting needs your creation? Could another set of people use your brilliance in their lives? Perhaps your idea could be tweaked to offer the most value to your clients? If your idea is perfect and you’ve hit the nail on the head, how can you KEEP your clients satisfied?
Ask, ask and ask again and don’t be afraid if the answers don’t fit into your pre-conceived scope of the project. We call this growth and this particular growth will help you reach the right people and maximize your profits.
As a last but absolutely important note, I want to leave a thought with you. Just recently someone brought to my attention that service has really deteriorated in the last few years. Across the world, this has become a huge problem. We no longer want to deal with the people who make our business flourish – but we do want their money. This business model is wrong.
Serve your customers and the rewards will naturally follow. Put your heart and soul into your customers first and foremost. Get to know them, build relationships and serve them in the best way you can. You should do the talking for your product, not the other way around. Your reputation should never hang on your product, but always on the excellent service you offer.
Once you’ve got that down pat, you’ll have no problem at all delivering an excellent product to a well-receiving market.